![]() If you want a gross misrepresentation of what current VR technology is actually capable of, or just a generally gross interpretation of what you’d want to do with it, look no further than this 2016 trailer for Intel’s ill-fated Merged Reality platform. but it was a long long way from the experience depicted in this ad. Gear VR didn’t even have a motion controller at that point.įor clarity, there actually were Avenger’s themed projects for Gear VR including Battle For Avengers Tower. ![]() Visually, this trailer is pretty amazing it’d actually fit in with an MCU movie, but that’s not even close to what a mobile phone is capable of today, let alone back in 2015. Worse yet, poor Cobie Smulders has been roped in to gawk at Hulk’s muscles. I mean this just looks painful, doesn’t it? ![]() Actually possible with a Gear VR? Not even a little. And no, I don’t mean Marvel Powers United VR, I mean a non-existent, live-action Avengers VR app where Messi dons the Iron Man armor and plays keepy-uppy with a bowling ball. What was a bit confusing, was why they’d choose Lionel Messi (the soccer player that looks like a young Richard Gere) for a commerical in which a group of VR users become Avengers. It was no surprise to see Samsung sticking headsets on celebrity’s dollar-eyed faces to sell its Gear VR in 2015. Here’s an early and bafflingly long offender (skip to about 3:45 to get to the VR bit). If you’re marketing a new headset or game, watch closely this is how not to do it. It wouldn’t be very attractive to watch players phase through walls, run into chaperone boundaries or get twisted up in wires, would it? But these four videos take just a little too much liberty with the products they’re promoting, setting unrealistic expectations for customers. I can understand the temptation to maybe overpromise a little in a VR commerical. And, of course, some companies really haven’t. Despite its challenges, some companies have learned to market VR hardware and apps pretty effectively on our flat screens.
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